This project was created for a small business start up. Audical Cycles is about having fun. The Brand is geared for Navajo Reservation youth with an emphasis on women and girls. The name is meant to be silly, originating from the scrambled letters of the owner’s name Claudia. The name has no direct connection to the word audio and is ambiguous. Some words to further describe the brand is playful, colorful and optimistic. After consultation I created a few logos and the one below was chosen as the primary emblem. Attached is also a brand guide to provide further support as the company grows and develops.